​As the first and only program of its kind in the MENA region, our Strategic Branding in the Digital Era Online Diploma brings you to the forefront of innovative and sustainable brand strategy.
This diploma provides practical guidance to develop distinctive brand strategies, ensuring a sustainable competitive advantage. It equips you with skills such as content creation, storytelling, and influencer marketing, empowering you to craft compelling narratives tailored for the dynamic digital environment.
Beyond traditional approaches, you'll understand the transformative role of AI technologies in marketing and branding, gaining a strategic advantage in navigating the dynamic digital landscape. You will gain practical expertise in data-driven growth hacking, fostering skills rooted in analytical insights to create impactful strategies.
Course 1: Building and Sustaining Strong Brands (3 credits / 7 weeks)
Learn brand management in a competitive online landscape. Get strategic insights, frameworks, and decision-making tactics to build impactful brands.
Course 2: Brand Storytelling through Social-Media Strategy (3 credits / 7 weeks)
Master storytelling in the digital landscape. Create compelling social media strategies using cutting-edge neurological science and influencer marketing.
Course 3: AI in Marketing (3 credits / 7 weeks)
Explore AI's power in reshaping marketing strategies. Gain insights into consumer behavior and unlock valuable insights with natural language processing, sentiment analysis, and machine learning.
Course 4: Data-Driven Growth-Hacking (3 credits / 7 weeks)
Acquire hands-on knowledge for sustainable growth in the digital age. Master growth-hacking through simulations blending marketing, analytics, technology, and creativity.
Capstone Project (1 credit / 2 weeks)
Apply acquired knowledge in practical situations by selecting a brand for your Capstone project. Benefit from one-to-one consultancy throughout the entire learning experience.